Tuesday, July 31, 2007

Fatness I

A few days ago Dick Cavett wrote a column in the New York Times about how disturbed he was that fat people were showing up in commercials. After all, we know it is not ok to be fat.

Now, Dick Cavett is a slender fined boned little man who I doubt has ever had to think twice about how many calories he was eating. He thinks that fatness is primarily due to failure on the part of the fat person.

Undoubtably SOME of that is true. I know fat people who consistantly choose fattening foods. I know many more who read every label and do their best to cut out "bad" foods and to try to exercise. Some of the problem is probably genetic, another good chunk environmental, as we get fatter as a society over time. A prevailing theory at the moment is that we each have a natural weight range, and the environment factors push us one way or another within that range, but that gaining to be above your normal range or losing to be below it is incredibly difficult. There is data to support this.

All in all I was quite annoyed by the Cavett column because it showed the predjudices of the never-fat (or only fat breifly ever) against those that have a weight problem. And, as everyone who HAS a weight problem knows, fat people are NOT ok with their fatness.

So, I wrote a response, along with hundreds of others. Most of the others boiled down to 1) Thankyou for saying that! Those fat people are just pigs and need to learn to get up and walk and stop lifting only their forks, or 2) How dare you say that! Fat people have enough problems without that kind of nastiness.

This was my response:

There is a huge problem with advertising. Advertising is often aimed at making people want what they don’t need, and pushing psychological buttons to convince the viewer that they will be more cool, more sexy if they have some product or another. Part of the message is to tell us what we should want to be like. So we tell people, women in particular I think, that they need to look a certain way, leading to unnecessary self-loathing because we don’t look “perfect” enough and even worse, we damage our planet through rapacious consumerism.

Yes obesity is a problem, and can lead to specific health problems. Anorexia is also a problem. Cosmetic surgery can cause health problems or even death as well. I knew a women who was not terribly overweight, had lap band surgery and died from complications. Yes Americans are getting fatter. Fortunately we are also smoking less and cancer rates have been going down. It seems to me that over the decades more and more of us are becoming conscious of what may or may not be healthy.

In my family, most of the women are overweight. We also tend to live long lives. For whatever reason we are not plagued by type II diabetes or much heart disease. I have seen pictures of great-great grand mothers who were stout little women. Me? I am a bit of a gym addict, I spend roughly 10 hours a week at the gym. I take spinning classes, lift weights, and do Pilates. I am stronger and have more endurance than the majority of kids at my gym, and they are less than half my age. I eat no fried food, and avoid simple sugars. Currently I am keeping my calorie intake under 1,000 calories a day and I am losing a little, just a little bit of weight. I am almost 50, female, 5’5” and weigh 180 lbs. I am fat. And yes, not all of us who are fat won’t exercise, or only eat greasy, or sugar laden junk food. Fat people do not like being fat. A few chunky people in a commercial are not going to make us feel better about how we look. Do not worry. We are full of loathing for our fatness. At least I feel good about being fit.

I am a University professor. I see students who are thin as rails, never exercise, smoke, and down huge quantities of stimulants. I see obese students who always eat fried food and the 800+ calorie ice cream desserts they can get on their meal plan from our campus dining service. I see students who don’t sleep enough and push themselves too hard all the time. Type A people have been shown to stand a higher risk of death from a number of stress related disorders. I have seen students at the gym who I suspect are taking steroids to help them look more muscular and ripped.

So, should we be careful to not have overly muscled people in ads? What about type A’s who are doing everything? What about overly thin teenagers? Wouldn’t it be nice if ads were only allowed to present the facts about the product? If I had to pick something wrong with ads, the appearance of a few high BMI individuals would not even make my list.

1 comment:

Emano said...

I heard an NPR story on this theme. The guest was talking about how health and weight are not as connected as people always assume; that being fit (exercising and eating right) has more of an impact, even if the exercise and good diet haven't lowered a person's weight. I can't find the story on their site to reference it for you. Bother.